What It Is

The hair cartel 

silver/purple hair masque is a deep conditioning treatment infused with purple pigments. These pigments neutralize unwanted yellow, brassy, or orange tones that often appear in blonde, gray, or bleached hair. At the same time, it nourishes and strengthens the hair like a regular hair masque.

Key Functions

1. Toning Effect
   
• Purple pigments cancel out yellow/brassy tones because purple is opposite yellow on the color wheel.
• Leaves hair looking cooler, brighter, and fresher
2. Deep Conditioning
   
• enriched with butters (like shea butter) and oils (argan, grapeseed, amscoconut oil) to replenish moisture lost during bleaching/lightening.
• Repairs damage and strengthens brittle hair.
3. Shine & Softness
   
• Adds gloss and smoothness to keep blonde or gray hair from looking dull.
4. Color Maintenance
   
• Extends the time between salon toning sessions.
• Helps keep highlights or platinum tones crisp and salon-fresh.

Who It’s For

• Blonde hair (natural or bleached)
• Highlighted or balayage hair
• Gray or silver hair
• Anyone dealing with brassiness or yellow tones